There’s nothing better than escaping to a new city for a weekend retreat, however the hassle of dealing with airport check-ins and the cost of flights can often mean it’s just not time or cost effective. Whilst most cities don’t offer much in the way of a solution to this, Dubai truly has it covered and has created an entire micro-economy from the ‘staycation’ market. Recognising that tourism in the UAE slows down somewhat over the summer months, Dubai has actively marketed the staycation concept to its resident expat community in order to drive up occupancy rates in the hotels during the quieter season. It’s safe to say this pioneering initiative has been a massive success, with residents choosing to spend their weekends with friends & family in the comfort of some of the world’s most luxurious resorts… and just a stone’s throw from home. The hotels themselves enjoy a boost in off-season occupancy, the consumer gets a discounted rate on their stay and Dubai itself benefits by keeping its residents spending in and around the city instead of flying off to other lands to spend their hard earned cash.