I am always drawn to chic and contemporary fashion. And when Bebe approached me to partner up with the brand, I exclaimed ‘of course!’ The brand has given me the opportunity to check their latest pieces and to wear some of my favorites whilst on a day out. I chose this jumpsuit as it’s perfect for brunch or a casual coffee catch up with friends. It’s comfortable, classy and versatile.
Prior to working with the brand however, other than I’m already a fan, I knew little about the brand’s history so I took some time to learn about it. It’s important to me that whatever brand I promote is aligned with TSG’s core values. Going back to my ‘research’ I found some exciting things about the brand.
The first Bebe boutique opened on 1976 in San Francisco and it was done by Bebe’s Chairman and Founder Manny Mashouf. At that time, recognizing a demographic that was neither junior nor bridge, manny created the first contemporary fashion brand. Over 35 years later, Bebe has established itself as one of the world’s top fashion retailers.
Moving forward and aligning with digital age, bebe.com was launched in 1998 and it continues the bebe store experience and provides a complete assortment of bebe merchandise to clients in the United States and internationally.
Nowadays, the brand has 200 retail stores, more than 100 international-licensee operated stores.